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Feb 08, 2026

Question of the Day: What is the cost of a 30-second Super Bowl ad?

The biggest NFL contest of the year also happens to come with a big price tag for advertisers looking to score. 

 

Answer: $8 million

Select spots cost as much as $10 million!

Two people sitting on a couch, pointing excitedly at the tv, with a table full of snacks in front of them.

Questions:

  1. Do you think spending $8 million on a 30-second Super Bowl ad is a good investment for a company?
  2. Who is the target audience for Super Bowl ads? How might the audience demographics and interest relate the high ad cost?
  3. Do you think Super Bowl ads have a bigger impact on brand awareness or direct sales? Why?
  4. What makes a Super Bowl ad successful? Can a smaller budget ad be just as effective if it's more creative?

 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

 

Behind the Numbers (Yahoo Finance):

"Financial Times confirmed that broadcaster NBCUniversal, owners of the NBC network, had sold Super Bowl advertising slots at an average rate of $8 million per 30 seconds for this year's event. Mark Marshall, NBCUniversal's chair of global advertising and partnerships, revealed that the company had sold a "handful" of slots for more than $10 million. This is a record figure for the broadcaster, marking the first time Super Bowl advertising slots have sold for this much."


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NGPF's Entrepreneurship mini-unit will give you lots of tools to get your students thinking like innovators and problem solvers!

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About the Author

Kathryn Dawson

Kathryn (she/her) is excited to join the NGPF team after 9 years of experience in education as a mentor, tutor, and special education teacher. She is a graduate of Cornell University with a degree in policy analysis and management and has a master's degree in education from Brooklyn College. Kathryn is looking forward to bringing her passion for accessibility and educational justice into curriculum design at NGPF. During her free time, Kathryn loves embarking on cooking projects, walking around her Seattle neighborhood with her dog, or lounging in a hammock with a book.

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